I love The Cheesecake Factory. I love the monolithic portions, enormous refillable soft drinks, and Firecracker Salmon Rolls. But most of all I love the battleship-sized cheesecakes in all flavors.

A couple quick notes:

National Cheesecake Day is July 30. It sneaks up on me every year.

On July 29, The Cheesecake Factory’s newest flavor, Chocolate Hazelnut Crunch Cheesecake will debut. It’s topped with hazelnut crunch and Nutella.

On July 29 and 30, dine-in guests can choose “any slice, half price”. The most difficult part of that proposition is picking which of the 30 cheesecake flavors you want. Try the new one, or go with your old favorite.

Mine’s a Chocolate Tuxedo Cream.