Starwood looks back with #StarwoodProud, and so do I

As the merger between Starwood and Marriott nears its final close, Starwood appears to have been doing some looking back and reflecting on its 17+ years in existence. They’ve posted this great video. I love this – it’s about how we choose hotels that reflect our personality, and how hotels are the setting for each…

Starwood expands SPG Keyless to more brands worldwide

Starwood Hotels & Resorts will expand the popular SPG Keyless product, which allows guests to access their rooms via a bluetooth connection from the SPG app to additional hotel brands, and will also offer additional functionality, the hospitality group announced Tuesday. Originally launched at a select number of Aloft, Element, and W branded properties, the expansion will include Westin,…

How we’d like to see SPG and Marriott Rewards merged

So, news broke today that Marriott and Starwood have merged (or rather, Starwood was acquired by Marriott). The day of the merger announcement is always the most difficult from a change perspective, because it’s 100% uncertainty. We know that if completed, the merger will have implications for SPG Members. I’m a member of both programs, and there…